Wednesday, February 01, 2006

FelicidadHomes Philippines - Concept & Economics

01. My envisioned Felicidad Homes (a Home-for-the-Elderly) is meant to be a "Caring Community" sensitive and responsive to the individual concerns of its solo-living Resident-Tenants living out their respective "Last Years" in a specially-designed seniors' housing facility. While Resident-Tenants shall share Common Function Areas (mess hall, open-air exercise grounds, walk-aisle front corridor, prayer room, conference room, visitors' lounge, parking spaces, storage room, library, etc), each shall have their Private Room provided with its own single bed, toilet/bath & sink, telephone extension, TV, PC, tables & chairs, back-room mini garden. Senior-Diet Meals (3x/da), Caregiving Service (1:10 @ 24hrs x 7da), Laundry (2x/week), Physical Therapy (2x/week), Hobby-Group Activities (3x/week), Sunday Mass (1x/week), specialist Medical/Spiritual/Legal Private Consultations (1x/week) shall be made available to all its Resident-Tenants as part of "Service Package # 1" costing U$30/da/senior. More intensive Healthcare Service Packages could be negotiated on a case-to-case. Accomodation shall be exclusive to Seniors - Filipinos and Foreigners.
02. As a starter, Felicidad Homes # 1 shall be a ground-level Seniors' Housing Facility inside a 2000 M2 fully fenced lot [with 10 Private Rooms (on each of the 3 sides) and Function Areas (on the 4th side) leaving the Center as Open-air Exercise Grounds] to be sited in Barangay Marikina Heights, Marikina city, Metro Manila, Philippines. Apart from the secured clean and green ambiance of Marikina Heights, its proximity to the following: [St Gabriel Catholic Parish Church-cum-Columbary(1.5 km); Rustan's Supermart (1.5 km); Marikina City Hall & Post Office (4.o km); Marquinton new Entertainment/Food/Shopping Center (4.0 km); an upcoming Tertiary-level Hospital; LGU Marikina-owned Butterfly Farm (1.5 km); Marikina 3-star Tourist Hotel (2.o km)] thus makes Marikina Heights an ideal location for Senior Residency. With Felicidad Homes # 1 as a successful model, it may likely be that a chain network of Felicidad Homes (not less than 5 around Metro Manila) could be operational by Yr 2010 - or even sooner. This expansion could be funded from Retained Earnings, from Share Equity of increasing membership, and from Grants of Filipino and Foreign Benefactors caring for the Elderly.
03. Felicidad Homes shall be a duly registered Service Cooperative in the Philippines with at least 30 Filipino Founding Members contributing P500K each as Share Capital. The Paid-up Capital of P30 million shall be allocated as follows: P12 million (Fixed Asset - Land & Building) + P3 million Operating Capital. Apart from the projected 100% ROI in 5 years (or sooner), Founding Members could be entitled to "Preferential" Rates &/or Service Packages - if and when they themselves become FH Resident-Tenants in their own respective "Last Years".
04. To-date, I have 5 committed prospects as Founding Members of Felicidad Homes Cooperative. It is my hope that the "Magic 30" would be complete by May 2006 - or earlier. If God willing, Felicidad Homes could be "Open-for-Occupancy" by 3Q2006. Are you joining?


Anonymous Anonymous said...

I would like to know more about Felicidad Homes in Marikina and how to get in touch with the founder of this particular home for the aged. Pls. e-mail me at

3:56 PM  
Anonymous Anonymous said...

I want to be a part of the family,work with and for the eldrly.Where can i possibly see and meet the founder if this institution?

3:10 PM  
Blogger Ernesto C del Castillo said...

I sent you an Email reply yesterday.

6:27 AM  
Anonymous Anonymous said...

hello again, ernie. i would like to join your cooperative to see how i can be of assistance to the cause. can you give me some literature i can read about the coop's AoC/BL, pls? if it's not yet registered with the CDA, i would like to be one of the cooperators IF i can afford it. thanks, and more power. God speed! - becky

10:17 AM  
Anonymous Anonymous said...

sir, i want to help in your endeavor. however, i do not have that amount. how else can i help? i am a government employee.

12:44 PM  
Anonymous Anonymous said...

Hi Ernie,

You may wish to consider starting with a bank-acquired asset for the building requirement. The last time I looked there is an available building that may suit your requirement located in Binan, Laguna and in Antipolo. These are priced way below market value and banks are open to finance.


4:56 PM  
Anonymous Anonymous said...

I'm assuming that much of this project is still on the drawing board. Can you provide an update?

Re the ratio of 1 caregiver (?) to 10 clients: What are the caregiver's duties?

How far, in kilometers and hours, is the facility from the Ninoy Aquino airport?

Elderly usually prefer quiet, restful places. Is the site far enough from karaoke/videoke bars - or is there a noise ordinance regulating their hours of operation? (The country seems to be infested with them.)

Thank you.

5:25 PM  
Blogger dragonwarrior04021991 said...

I would like to know if there still vacancy in Felicidad Homes in Marikina for a 71 years old man and how much the monthly payment? Can you give us some information regarding the incoming patient in Felicidad Homes? pls. e-mail me at

3:49 PM  
Anonymous Anonymous said...

Very interesting. Where can I get in touch with you?

7:44 PM  
Blogger Ernesto C del Castillo said...

To One and All:

I could be reached as follows: (1st); (2nd) Tel # 9413195 or 0919-7213878


5:54 PM  

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